Many web development companies believe that, once a website has been built, their job is done. This may be because Internet marketing is a quite different discipline, to the design and programming disciplines that would be central to most web development houses. Or perhaps they've simply not realized 'If you build it they will come' is simply a myth? Whatever the reason, at Enomsoft, we want our clients to see the return on their investment, and as such we've made sure Internet marketing is one of our core competencies.
Enomsoft works with its clients to create custom Internet marketing plans that fit their target audiences and suit their budgets. We combine our expertise in Internet marketing with our clients own knowledge of their businesses, to come up with individual marketing solutions, that ensure their target audiences find their websites, and ultimately, that their websites generate leads, inquiries and sales for their businesses. Whilst every client we take on requires a customized strategy, most encompass a combination of some of the following:
Meta Tag Research and Development Meta data is information about your website that is contained in the HTML code of it. The quality of your meta data will strongly influence your ranking with many of the search engines. We can research and generate relevant and highly searched-for meta data.
Search Engine Submissions Around 80% of all searches done online are done with the top 20 search engines. Most of these search engines require you submit your site to them, and it's generally accepted that ongoing submissions are necessary for high ranking. We can manage this ongoing submission process to ensure your site is continually indexed and ranked.
Paid Inclusion to Search Engines and Directories Some of the more popular search engines and directories have now introduced a fee for inclusion. For example, Yahoo, which is generally considered the best-known directory worldwide, now charges businesses an annual fee. We can help you select which paid inclusion search engines and directories are important for your website, and then enable you to successfully submit to those.
Regional and Niche Market Submissions Around 80% of all searches done online are done with the top 20 search engines. Most
Traffic Analysis Traffic analysis can tell you all about your website visitors - Where they come from, which phrases they search with, what pages they visit, or if even if they are first time or returning visitors. With this information, and our expert recommendations, you're in a position to make optimal strategic decisions about your website.
Reciprocal Links Link swapping has always been an important factor in web marketing. It's even more important that it was a couple of years ago, because it's now also considered a leading factor for improving positioning on numerous search engines, including the most important, Google. We can help you identify suitable link partners and set-up reciprocal links.
Sales Promotions and Competitions Through exciting and imaginative sales promotions and competitions, we can help you reach precise target markets and engage customers' attention, all for a fraction of the cost of traditional off-line campaigns.
|
